Spatial development / Experiential visualisation
Football experiences across formats.
Developing exhibition, fan-activity and retail environments from a mix of early models, written briefs and activity requirements.
- Project
- Football experiences across formats
- Our role
- Experiential visualisation, spatial development and 3D visualisation
01 / What we received
Starting points at different stages.
The supplied material ranged from a basic SketchUp model for an exhibition space to short written briefs, reference images and activity requirements for other activations, retail, point-of-sale and commercial displays.
Often, the information defined what needed to happen in the space rather than exactly how the finished experience should look.
02 / The challenge
A connected experience across very different spaces.
Each environment had a different purpose, scale and audience. The challenge was to turn those requirements into engaging experiences while retaining a consistent visual identity.
03 / Our approach
Developing the spaces further in 3D.
Supplied layouts, models, activity briefs and brand material formed the starting point. Depending on the project, we developed spatial layouts, activities and branded elements, integrated products and displays, and created the final presentation views.
04 / What we delivered
From individual activities to complete environments.
The presentation imagery shows how the different experiences could work in their settings, including interactive football activities, exhibition spaces and retail displays.
