Experiential design / 3D visualisation
A fitness pop-up, reimagined.
Turning a gas-station-inspired idea into a connected brand experience — from a supplied brief and moodboard to a resolved spatial concept and presentation CGI.
- Project
- Fitness pop-up concept
- Location
- Dubai
- Our role
- Concept development, experiential design and 3D visualisation
01 / What we received
The client brief.
The starting point was a gas-station-inspired fitness pop-up, bringing workouts, branded retail and interactive experiences into one environment.
A detailed moodboard and reference imagery established the intended look, feel and overall creative direction.
02 / The challenge
One idea. A believable physical experience.
The challenge was to turn the initial idea and references into a space that felt true to the brand, while considering how the activities, circulation and branded elements would work together in a real environment.
03 / Our approach
Developing the idea through 3D.
We explored the spatial layout, individual elements, materials and overall visitor experience in 3D. This allowed the concept to evolve visually and practically before producing the final presentation views.
04 / Development
From the overall space to the individual elements.
The presentation views show how the canopy, pump-inspired equipment, retail unit and branded details sit within the same environment.
05 / What we delivered
A clear picture of the experience.
A set of 3D presentation visuals communicates the developed concept at different scales — from the overall layout to the workout zones, materials and branded elements.
