Concept development / Experiential design
Fan engagement, in different forms.
A series of experiential concepts developed around different briefs, environments and ways for visitors to interact.
- Project
- Fan engagement, in different forms
- Our role
- Concept development, experiential design and 3D visualisation
01 / The client requirements
Different briefs. Different experiences.
An initial activation project led to further concepts and activations. Each brought a different brief, environment and type of interaction.
This story brings those related concepts together as a series, rather than presenting repeated views as separate projects.
02 / Our approach
Developing a distinct idea for each setting.
We developed different visual and experiential ideas for the same brand, using 3D both to explore the design and to communicate the concepts clearly before production.
03 / Development
From the overall layout to individual interactions.
The supplied visuals show the concepts at different scales, from complete activation environments to close views of their individual elements.
04 / What we delivered
A family of experiential concepts.
Presentation imagery made the different environments and interaction ideas visible as the collaboration developed.
