Experiential design / 3D visualisation
An airport-inspired fan experience.
Translating the familiar language of terminals, travel and airport environments into an interactive activation concept.
- Project
- An airport-inspired fan experience
- Our role
- Concept development, experiential design and 3D visualisation
01 / What we received
The client brief.
The brief called for an airport-inspired activation, using the visual language of travel and terminals to create a distinctive fan experience.
Reference imagery and visual cues from airport settings provided the starting point for the concept.
02 / The challenge
Clear at a glance.
The concept needed to work in a setting where people are constantly moving and have limited time to understand what they are seeing. The experience had to be recognisable, easy to understand and visually engaging from a distance.
03 / Our approach
Working through the experience in 3D.
We developed the physical environment, branded elements, visitor interaction and overall visual presence in 3D before creating the final presentation imagery.
04 / Development
The environment and its points of interaction.
The views bring together counters, display structures, lockers and circulation within the airport-inspired setting.
05 / What we delivered
A set of presentation views.
The delivered imagery communicates the overall concept alongside the individual elements visitors would encounter.
